Who this is for

Four groups of people buy this, and they want almost opposite things. A compliance team is buying evidence; an independent instructor is buying a website and their own payment account. Start with whichever of these sounds like you.

Compliance and mandatory training

Compliance, risk and HR teams in regulated industries

Compliance training is judged by what you can produce afterwards, not by how it looked. Auditors ask who was assigned a course and why, what version they actually took, how you know they understood it, and what happened to the people who failed.

Internal and corporate training

L&D teams training their own staff

Internal training has a different shape from selling courses. Nobody is buying, everybody has an account already, and success is measured by whether a department can now do something it could not.

Selling courses independently

Independent instructors, coaches and small course businesses

Most course platforms give you a page inside their website. Your work sits under their brand, at their address, and every sale passes through their account before it reaches yours.

Customer and partner education

Product, customer success and channel teams

Training customers and partners is a support and revenue problem before it is a learning problem. Every question a well-trained customer does not ask is a ticket nobody answers, and a certified partner sells more and implements better.